“Good words are worth much, and cost little.” George Herbert
Since 2009, Little Black Dress | Little Red Wagon Magazine has been the trusted resource for women and mothers of NW Atlanta. We highly value each and every advertising partnership, and we throw our full arsenal of resources, both print and digital, into supporting the businesses who entrust us with their marketing dollars. We will become your biggest fan while connecting you with our loyal readership.
For rates and circulation details, please email firstname.lastname@example.org or call 770-656-5127.
Target Client: Why women?
:: Women buy or influence 85 percent of all consumer spending.
:: Women control $10 trillion of $15.3 trillion in consumer spending in the top 20 markets.
:: Today’s woman is the chief purchasing agent of the family, and marketers have to recognize that. source | Michael Silverstein, Boston Consulting Group
Strategic Plan: Why magazines?
Research also shows that magazines rule when it comes to reaching women. Magazine info is intentionally absorbed by an engaged reader, so it sticks.
:: Women positively associate magazines with relaxation and “me time.” source | The Journal of Consumer Behaviour
:: Print advertising activates neural activity associated with desirability and reward. Digital and billboard reading is cursory scanning typically under time constraints, whereas print is intentionally absorbed, resulting in better retention in longterm memory. source | The White Paper Neuroscience Key Findings
But don’t just take our word for it.
“Our article paid for itself the very first week that the magazine came out. And still, over a month later, new clients are coming in, in response to the article. It is the best advertising we have ever done.” Panosh Salon, Acworth
“I had to take a moment to say I think your magazine is a work of art. It is one of the most beautiful magazines I have ever seen; each page is absolutely gorgeous! I can assure you Black Dress | Red Wagon is at the top of my list when I find time to cozy up on the couch, sip a glass of red wine, and relish in the gentleness of reading.” Megan B., Kennesaw
“We’ve received a great response from the latest issue … a call each day for three straight days last week. It’s really unusual because normally it takes months or maybe a year before an ad makes an impression in my industry. Just goes to show you how noticeable your publication is.” Tevis Upton, AllState Insurance, Acworth
“As soon as I saw your recent issue yesterday, I called Love Street at Cedarcrest and they are holding the last green dress you featured in your magazine. I can’t wait to wear it tonight! Thanks so much for a great shopping resource!” Tammy W., Marietta
“I’ve been raving about you and LBD/LRW. I’m your biggest fan. You’ve created an absolutely necessary niche in the media arena. For a small business owner like myself, the options that you’ve brought forward are so refreshing and new compared to the regular old avenues for reasonably priced advertising.” – The Dinner A’Fare
“I literally read it from cover to cover as soon as I get it out of the mailbox.” – Rhonda E., Acworth
“I love receiving your magazine in the mail. It is adorable with a lot of great articles and advertisements! I am making a commitment to support local businesses in the Vinings area who advertise with you. Thank you so much!” – Denise G., Smyrna/Vinings